My motto is simple: Say something that matters.

My mediums

Content strategy

Meet the consumer where they are. Do they know their problem? Awareness. Are they seeking solutions? Consideration. Are they ready to commit? Conversion. By presenting the right content at the right time to the right person, you can create tangible results.

Brand marketing

Do the basics first. Mission-Vision-Purpose. Every touchpoint, social media post, and product ad needs to reflect your mission and give your consumer a reason to believe. In a crowded world, consistency is king.

Video production management

What brand ever said, “we have enough video”? Make the pre-production count. Know the audience, formats, languages, marketing objectives, website applications, KPIs per advertising channel, and advertising testing package needs, and BRIEF IT IN. A clear scope will result in better casting, location selection, storyboarding, shotlist creation, and a more transparent post-production process.

Data-driven performance advertising

Fail fast, learn fast. Test creative, prune and iterate, optimize the ad set and audience, monitor results and implement learnings. ACoS and ROAS are your friends, not your enemy.

Inbound marketing

Generic listicles aren’t going to generate real consideration for your brand. You need to add value. White papers, case studies, how-tos, thought leadership, inspirational storytelling - by giving more and showing commitment to the subject matter you can build credibility and move consumers down the funnel.

SEO

Getting your page to the top of the SERP with a featured snippet or rich result requires a tactical approach. It starts by identifying keywords and answering customer questions, then combining that research with engaging metadata and relevant content alongside clear structured data.

Taglines

Keep’m short, witty and consistent. Your tone, or attitude, can change, but your voice, or personality, should stay the same. Your brand doesn’t need to reinvent itself every three months with a new tagline; it does need a recognizable brand voice.

UI/UX Copywriting

It's all about you, the user. Oh, and cut the fluff - all of it.

Community building

Speak to the sub-culture on their home turf. People want to know that you as a brand care about their needs, concerns, and community. When you invest in your core, the evangelists will follow - then you’ll have the foundation and credibility to grow.

Social Media

Make it personalized. Make it platform-specific. Add value and build a brand narrative. Facebook is for events and product releases. Instagram is your brand website. Tiktok is where you speak to your niche. YouTube is for inspiration and education. LinkedIn is where you lead your industry.

PR

Give journalists the tools they need to do their job: a catchy headline, vetted facts, good quotes, high-res images, and access to more information. 

Advertorial - Branded content

If you removed the “Sponsored” label, could it still fit into the publication? If not, don't bother.

Content localization

Because your compelling, engaging, FINAL_FINAL_v3 copy deserves better than Google Translate.