Audi / Freeride World Tour

Working alongside director David Arnaud in 2018, I took his "sum of experiences" concept and wrote a compelling script that blended Audi and FWT brand elements into the coming of age story of a passionate young skier.

For 2019, Audi was looking to use their partnership with the Freeride World Tour to activate engagement around the #NoFilter hashtag and build momentum among the outdoor community for the launch of their e-tron electric vehicles. Inspired by the amazing contest footage we had to work with, I used the message of #NoFilter hashtag to tell the rider story of risk and reward in the mountains.

The video was shown as a commercial during event live streams throughout the season.

2018 Season