Swatch & Sports

Keep Moving Keep Ticking - Swatch SISTEM51 

In an effort to tell the story of Swatch's SISTEM51 automatic watches through the active lifestyle of the brand's team athletes, I pitched and developed the "Keep Moving Keep Ticking" concept. The tagline and its supporting materials (video, social, web, print, events) resonated with the brand's decidedly non-hard core approach to sports while succinctly explaining the functionality of the watch's automatic self-winding movement.